Beyond Herba — Wellness · Herbal case study by BRIXS Media
A brand-led D2C storefront for a herbal wellness label — built to communicate the science behind plant-based formulations, justify a premium positioning, and convert first-time buyers who need to trust the brand before they trust the bottle.
The challenge
Beyond Herba operates in a category crowded with both heritage Ayurvedic players and modern wellness startups. Buyers are skeptical of broad claims, and the brand needed a digital home that could carry its ingredient story, formulation philosophy, and quality cues without reading as generic herbal copy.
What we built
We built an editorial-grade storefront with ingredient-led product pages, a brand-story section that surfaces sourcing and formulation, structured collection pages by concern, and a checkout tuned for first-purchase conversion. The information architecture is built to move sceptical buyers from discovery to confident first order.
Scope
- Ingredient-led product detail pages
- Brand story & sourcing transparency
- Concern-based collection architecture
- First-purchase checkout optimization
- Reviews & verified outcome signals
- SEO for herbal wellness & ingredient searches
Stack: WordPress, WooCommerce, Custom Theme, Razorpay, Rank Math SEO, Cloudflare CDN
Live site: beyondherba.in
Next project: All Day Pharma
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BRIXS Media is a Mumbai-based digital marketing agency and growth studio. Email info@brixsmedia.in or WhatsApp +91 96195 91819. This site is best viewed with JavaScript enabled.