Beyond Herba — Wellness · Wild Honey & Ayurveda case study by BRIXS Media
A brand-led D2C storefront for a Mumbai wellness label selling raw single-origin wild honeys, Ayurvedic tonics like shilajit and shatavari, forest herbs and barks, and organic superfoods — built to communicate direct-from-gatherer sourcing, justify a premium positioning, and convert buyers who need to trust the brand before they trust the jar.
The challenge
Beyond Herba operates in a category crowded with both heritage Ayurvedic players and modern wellness startups. Buyers are skeptical of broad claims, and the brand needed a digital home that could carry its sourcing story, traditional preparation methods, and quality certifications without reading as generic herbal copy.
What we built
We built a fast, statically-generated storefront with ingredient-led product pages, a sourcing section that surfaces the gatherers and forests behind each product, structured collections by category, and a Razorpay checkout tuned for first-purchase conversion. FSSAI licensing, B Corp, GMP, and third-party lab-test credentials are surfaced throughout to move sceptical buyers from discovery to confident first order.
Scope
- Ingredient-led product detail pages
- Direct-from-gatherer sourcing story
- Category-based collection architecture
- FSSAI, B Corp, GMP & lab-test trust signals
- Free delivery threshold & Razorpay checkout
- SEO for wild honey & Ayurvedic searches
Stack: Astro, Netlify, Razorpay, Tailwind CSS
Live site: beyondherba.in
Next project: All Day Pharma
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BRIXS Media is a Mumbai-based digital marketing agency and growth studio. Email info@brixsmedia.in or WhatsApp +91 96195 91819. This site is best viewed with JavaScript enabled.