All Day Pharma — D2C · Nutraceuticals case study by BRIXS Media
A full redesign of the D2C storefront for a pharma-backed nutraceuticals line — re-architected to communicate clinical credibility, simplify the path from health concern to product, and turn one-time supplement buyers into subscription-driven repeat orders.
The challenge
Supplements are a low-trust, high-skepticism category. All Day Pharma had the pharma pedigree to stand apart, but the existing site buried that credibility behind a dated layout — buyers struggled to find the product matching their concern, and nothing brought them back for a refill.
What we built
We rebuilt the storefront from the ground up around a concern-led structure where products map to clear health goals, with ingredient transparency, dosage guidance, and pharma-grade trust cues throughout. A streamlined checkout and subscription prompts turn first orders into a recurring refill habit.
Scope
- Full storefront redesign & rebuild
- Concern-based product navigation
- Ingredient & dosage transparency pages
- Pharma-grade trust & certification signals
- Subscription & auto-refill flows
- SEO for supplement & ingredient searches
Stack: WooCommerce, WordPress, Custom Theme, Razorpay, Rank Math SEO, Cloudflare CDN
Live site: nutra.alldaypharma.com
Next project: Swiss Life Forever
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