The Luxury Yard — Fragrance · Jewellery case study by BRIXS Media
A D2C e-commerce build for a family-run Mumbai fragrance and jewellery house trading since 1990. Non-alcoholic perfumes and attars across floral, fruity, spicy, fresh, and Arabic families sit alongside body crèmes and gold-, silver-, and two-tone jewellery — brought online for the first time with India-wide shipping.
The challenge
The Luxury Yard had three decades of walk-in trust in Bhendi Bazaar but no digital storefront beyond Instagram. The site had to translate that heritage and a 5.0-star Google reputation into online confidence, explain why non-alcoholic fragrance suits Indian heat, and sell scent — something you cannot smell through a screen.
What we built
We built a Next.js storefront with a heritage-led editorial aesthetic, organised by scent family and jewellery type with on-page pricing and as-is product photography. Google reviews and unedited customer testimonials anchor trust, a WhatsApp gift-consultation link preserves the counter-side service, and UPI, RuPay, and card payments keep checkout familiar for Indian buyers.
Scope
- Scent-family & jewellery-type collections
- Heritage "since 1990" brand storytelling
- Google reviews & customer testimonials
- WhatsApp gift consultation
- UPI, RuPay & card payments
- Sale & promotion banner system
Stack: Next.js, React, Tailwind CSS, WhatsApp Business API, Vercel
Live site: theluxuryyard.com
Next project: Arture Studio
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BRIXS Media is a Mumbai-based digital marketing agency and growth studio. Email info@brixsmedia.in or WhatsApp +91 96195 91819. This site is best viewed with JavaScript enabled.