Simplyy — Kids Furniture · D2C E-commerce case study by BRIXS Media
A D2C e-commerce build in progress for an Indian children's furniture brand — beds, storage, study and play pieces designed around how children actually grow. The domain is live today as a branded coming-soon page while the full storefront is in development.
The challenge
Children's furniture is a high-consideration purchase parents research for weeks: safety, materials, finishes, and whether a piece still works in three years all matter more than price. Simplyy needed a storefront that answers those questions before the add-to-cart, in a category where most Indian listings are thin marketplace pages with little more than a photo and a size.
What we built
We are building a calm, soft-palette storefront that leads with materials, safety, and dimensions on every product page, organised by room and by age so parents can shop the way they think. A branded coming-soon page is live now to hold the domain, seed search indexing early, and start capturing interest ahead of launch.
Scope
- Room- and age-based product architecture
- Materials, safety & finish detail per product
- Dimension and space-planning guidance
- Branded pre-launch page capturing early interest
- SEO groundwork for kids furniture searches
- Mobile-first responsive build
Stack: React, Tailwind CSS, Vercel
Live site: simplyy.co.in
Next project: MMT Fabricators
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BRIXS Media is a Mumbai-based digital marketing agency and growth studio. Email info@brixsmedia.in or WhatsApp +91 96195 91819. This site is best viewed with JavaScript enabled.