Nova Rugs — D2C · Home case study by BRIXS Media
A premium D2C e-commerce site for a handcrafted rug brand — built to justify considered price points through product storytelling and deliver a frictionless purchase experience for high-AOV buyers.
The challenge
Nova Rugs sells premium handcrafted rugs online — a category where buyers are accustomed to touching the product before purchasing. The challenge was building enough digital confidence and perceived value to overcome hesitation on ₹5,000–₹50,000+ orders.
What we built
We built an editorial-grade e-commerce experience with rich product detail pages, origin and craft storytelling, size guide tools, and a checkout optimized for high-AOV purchases. Collections were structured around room type and style to aid discovery.
Scope
- Editorial product detail pages
- Origin & craft storytelling sections
- Size guide & room visualizer
- Collection & style filtering
- High-AOV checkout optimization
- WhatsApp order support integration
Stack: WooCommerce, WordPress, Custom Theme, Razorpay, WooCommerce Addons, Cloudflare CDN
Live site: novarugs.in
Next project: SM Dry Fruits
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BRIXS Media is a Mumbai-based digital marketing agency and growth studio. Email info@brixsmedia.in or WhatsApp +91 96195 91819. This site is best viewed with JavaScript enabled.